ITH Group announces the direct integration of LOT Polish Airlines content, marking an strategic partnership of its kind in Central and Eastern Europe for both companies. The partnership is live across all ITH Group markets. This collaboration reinforces the group’s position as a regional leader in modern flight distribution.
This strategic milestone deepens the digital relationship between ITH Group and partner airlines, offering customers real-time, direct access to the complete commercial offering of LOT Polish Airlines. Through NDC (New Distribution Capability) connectivity—an IATA standard for digital distribution—ITH Group agencies will deliver the most competitive fares, an extended range of ancillary services and full transparency on flight conditions.
"We are proud to welcome Vola as a direct NDC connected agency partner from Central and Eastern Europe — a key step in expanding our modern distribution strategy. Central Europe is a region of great importance to LOT, and this connection reinforces our commitment to its continued growth. With access to our full offer, including competitive fares, ancillary services, agents gain real value — for themselves and their customers," said Dawid Karaś, Deputy Agency Sales Director & Head of NDC, LOT Polish Airlines.
ITH Group continuously invests in strategic partnerships and fintech products that simplify the travel experience. In recent years, group companies have launched services such as Fast Refund, Trip Protect, Flex, and Price Lock, helping travelers navigate uncertainty with greater flexibility and protection.
"This partnership with LOT Polish Airlines is a major achievement for the entire ITH team and a validation of our efforts to build a modern, tech-enabled, customer-centric distribution model. Our mission is to connect our agencies directly to the most relevant airline offers, and this integration with LOT is another strong step in that direction. It's a key moment in our journey to simplify the travel experience and deliver real value—every single day," said Daniel Truică, CEO and Founder of ITH Group (Vola, FRU, GoVola).
With this partnership, ITH Group and LOT Polish Airlines set a new benchmark for modern travel product distribution in Central and Eastern Europe—focusing on innovation, efficiency, and an improved customer experience.
About ITH Group
ITH Group is the parent company of Vola, FRU, and GoVola—market leader in Romania with a strong presence in Poland, Bulgaria, and Moldova. Since its founding in 2007, the group has experienced rapid growth in revenue, team size, and customer base.
The group's online travel agencies offer a full range of travel services for both individuals and businesses, including flight bookings, refundable ticket options, hotels, holidays, and travel insurance. In recent years, the group has focused on developing innovative fintech services such as Fast Refund, Trip Protect, and Flex—designed to help travelers manage the uncertainties of modern travel. Vola, the group’s most successful brand and the market leader in Romania, was ranked #1 in Deloitte’s Central European Technology Fast 50 for three consecutive years.
In 2024, Resource Partners, one of the leading regional private equity firms in Central and Eastern Europe, acquired an 80% stake in ITH Group.
About LOT Polish Airlines
LOT Polish Airlines is a modern carrier connecting Central and Eastern Europe with the world. Its network includes direct long-haul flights to destinations across the United States, Canada, India, Japan and South Korea. The Polish airline continues to steadily increase the frequency of these services and enhance its onboard offering, reinforcing its market position in Central and Eastern Europe. LOT’s long-haul routes are operated by Boeing 787 Dreamliners, some of the world’s newest and most advanced wide-body aircraft. Established in 1929, LOT Polish Airlines is the world’s 11th oldest airline and ranks as one of Poland’s most internationally recognised and respected brands.
